Automotive Companies Enter the Metaverse – The digital world seems to constantly attract whatever is around it. The emergence of the metaverse, further strengthens that the digital world will become king over the king of all fields. Indeed, the idea of the metaverse continues to this day. The virtual world where users share experiences and interact in real-time in simulated scenarios is still a matter of interesting debate. But no one can escape the hype metaverse. The automotive industry is no exception. This sustainable industry from time to time is slowly but surely entering the world of the metaverse.
Automotive Companies Enter the Metaverse
The automotive world seems to have lasted the longest since the beginning of the automotive industry. The benefits of the means of transportation as the initial purpose of the automotive are truly integrated with the world community. Although in principle there is no need to join the digital world, in fact, it is not so. People don’t just want to move from one point to another just like that. Everyone in the vehicle wants to enjoy the transfer journey. Playing, knowing the news, family news, and even work are things that most people want to do while traveling. Well, that can only happen if people enter the digital world and that means entering the metaverse.
Augmented Reality and Metaverse
Augmented reality (AR) is a technology to see the real world through digital data. That is the simplest definition. Metaverse is likely to rely heavily on AR and AR-related technologies. Let’s take the example of simultaneous localization and mapping (SLAM), facial recognition, and motion tracking to name a few that are related to AR.
As such, many metaverse developers are increasingly focusing on AR. This can be seen from the increasing interest and optimism for AR in all sectors. In GlobalData’s Thematic Sentiment Analysis Q4 2021, 51% of respondents said they were more positive about AR than last year. This is the biggest change in positive sentiment of all themes, even more so than AI (45%), and cloud computing (38%). But it could also be the result of Facebook’s courage to turn their faces into the Metaverse.
Speaking of AR issues, actually, some special areas in the automotive sector have used AR. Some infotainment systems have integrated it as part of the GPS navigation system. An example is displaying a holographic arrow in a live image feed of the front of a car.
In addition, there is also the use of AR Headsets. Usually, AR Headsets are for maintenance and manufacturing processes. The result is being able to reduce training time and perform quality control checks more efficiently and accurately.
Auto-verse is the New Auto World
The metaverse has started popping up in automotive-specific use cases recently. Call it, for example, BMW has partnered with Nvidia, and Hyundai has partnered with Unity. The two partnered with the goal of building a 3D digital twin that people could access virtually from their factories. This will allow employees to collaboratively assess production line modifications and adjustments at an early planning stage.
WayRay has developed a concept car, the Holotractor. They describe this as a “metaverse on wheels”. This is because of its heavy dependence on AR technology. The engineers equipped the car seats with joysticks. The goal is clear, passengers can make it possible to choose the amount and type of information projected onto the windshield’s AR head-up displays (HUDs). Apart from that, passengers can also use the Joystick to play games on the windshield with other people in the metaverse. The company has even outfitted the car with an online karaoke game in the style of Guitar Hero.
There is another Nissan is one of the world’s largest automotive manufacturers. Nissan has also made a step into the metaverse with the I2V Invisible to Visible AR concept. Nissan even launched this concept at CES 2019. This system highlights obstacles that may not be visible to the driver through the in-vehicle display to enhance driver safety and comfort. The system also allows the individual to appear in the passenger seat of the vehicle as a 3D avatar. This might be a family member or friend to accompany you on a long trip, or a local guide to answer questions and provide recommendations. Nissan hopes to roll out the technology in its vehicles from 2025.
The Future of the Metaverse in the Automotive World
Despite these special cases, the impact of AR and the current metaverse on the auto industry is small. However, as the use of AR in consumers’ daily lives increases, its adoption in automotive will increase. AR will then enhance future entertainment experiences by overlaying content and video games in the outside world or changing car windows to show a completely different world. It is very likely that this world will become part of the metaverse.
In the future, the metaverse will really enter the automotive world that is not only on the vehicle itself. Marketing, design, to vehicle maintenance, will be sectors in automotive that are ready to enter the metaverse. It doesn’t take long it seems. In only a matter of decades all that will happen.