Hyundai Motor Launches Community-Based NFT on Metaverse

Hyundai Motor Launches Community-Based NFT on Metaverse – This time we will highlight Hyundai’s mobility solutions in the world of Metaverse. Hyundai Motor tries its ‘luck’ by entering the world of the Metaverse. This has actually also been followed by many car manufacturers, including Ford, Toyota, Nissan, and others.

Hyundai Motor Launches Community-Based NFT on Metaverse

Not long ago the metaverse became a new thing for Hyundai. Hyundai Motor Company (HMC) announced its participation in the online community-based Non-Fungible Token (NFT) market through its collaboration with one of the NFT brands ‘Meta Kongz‘.

Hyundai Motor Launches Community-Based NFT on Metaverse
Hyundai Motor Launches Community-Based NFT on Metaverse. Image source: Hyundai

In fact, Hyundai Motor became the first automotive company to enter the NFT market with its own NFT community. This includes the official website for Hyundai NFT as well as available channels on Discord and Twitter.

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The Hyundai NFT community will present the Hyundai brand experience to its users by sharing NFTs that describe Hyundai’s mobility solutions. Meanwhile, Hyundai’s NFT channel on Discord and Twitter has been open since April 15. For the official NFT website itself, Hyundai also opened last May. Hyundai Motor will manage the value of its NFT assets through a special channel for the Hyundai NFT community.

On this online platform, Hyundai Motor and community members can communicate openly 24 hours a day. They implement real-time updates on the value of the NFT assets.

Hyundai Motor also launched a short film titled ‘Metamobility Universe’. This short film introduces the Hyundai NFT Universe concept which reflects the ‘Metamobility’ concept. The film is a show from Hyundai at CES 2022.

In the film, the gorilla character ‘Meta Kongz’ drives a Hyundai Pony on a journey from Earth to the Moon. It’s actually a reinterpretation of the classic version and the series in a modern way. It visualizes how mobility solutions can transcend space and time. At the end of the film, there is also a shooting star-shaped NFT footage.

Hyundai Motor also issued a limited edition 30 NFT ‘Hyundai x Meta Kongz’ to commemorate the film’s release day. Then, the Hyundai NFT project will continue throughout the year to continue to develop the Hyundai NFT Universe. Furthermore, Hyundai will allocate profits from the sale of Hyundai’s NFT to project management and community members.

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